TV when it’s on. Art when it’s off.
The Frame is designed to enhance your space whether it’s on or off. It’s a certified true 4k UHD TV that places you right in the middle of your favourite entertainment. It’s a window that showcases world-class works of art or your own treasured memories and removes that unsightly big, blank box - ultimately making any home more welcoming, more entertaining, and more inspiring.
Your entertainment in certified true 4k UHD.
Movies, sports, box-sets - watch it all in incredible UHD resolution, supported by industry-leading picture quality technologies and a super-fast smart hub that’s both effortless and comprehensive.
Certified true 4k UHD clarity
Whatever you watch, enjoy it in certified true 4k UHD clarity with 4 times more detail than Full HD.
Bring images to life with HDR10+
Enjoy brighter images with unsurpassed image clarity and accurate colour expression in both dark and bright scenes.
The smartest way to access your entertainment.
Effortless access to the largest selection of UHD HDR streamed content and lightning-fast start-ups with your favourite gaming titles.
Framed art collections to reflect your style.
By featuring world-class works of art or displaying your own treasured memories, The Frame Samsung 43 inch TV instantly removes that big blank box currently dominating your home and blends it into your living space.
The Samsung Collection
Choose from 100 artworks and photographs curated specifically for The Frame - created by 37 renowned artists.
Share your own treasured memories by uploading photos via your smartphone and displaying them in a series of attractive formats.
1000+ works of art! The Samsung Art Store
Sign up for membership or purchase individual works of art from popular artists and recognisable galleries across the globe.
Beauty that fits into any room
The Frame uses innovative Samsung style solutions to blend into your home, removing clutter at a stroke while accentuating - not dominating - the luxurious style of any room you decide to place it in.
Simple to install, the Frame’s detachable bezels are available in a choice of four premium finishes to seamlessly blend into your room.
In The Box! No-Gap Wall Mount
Installed in as little as 10 minutes, the No-Gap Wall Mount leaves your TV mounted flush to the wall - just like the rest of your picture frames.
In The Box! 5 Metre Near-Invisible Cable
A single optical cable that powers your TV and places the One Connect Box and its connected devices away from your TV.
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