- Art Mode lets you display artwork and photos when the TV is on standby
- My Collection lets you display your own photos or choose from a variety of art
- Brightness sensor balances the screen so it's perfect for art
- Customisable frame design looks just like a picture frame
- SmartView lets you control the Frame from your smartphone
- Intelligent motion sensor turns the screen on when you're in the room
- Looks stunning on the wall with the No-Gap wall mount and near-invisible cable
- 4K HDR content and smart viewing to keep you entertained
Elegant and refined, Samsung The Frame can switch between TV and Art Modes to keep you entertained or display tasteful artworks that bring custom sophistication to your room. Expect inspiring gallery-quality images and bring your favourite photos to life.
You'll be able to update your room by choosing one of the built-in photos and artwork from a variety of internationally recognised artists. It includes the Samsung Collection – a professionally-curated collection of works of art, from a range of genres – so there'll always be something to suit your tastes. Purchase individual works or subscribe to monthly art subscriptions in the Art Store to keep everything fresh.
There's over 100 pieces of art from 37 artists included for free, spanning across 10 genres, so you'll always have something to choose from.
You can frame your favourite moments by uploading your own photos from your phone or using a USB drive. Choose from a variety of mount layouts to add your own personal touch.
The Frame senses the lighting in the room to make sure you're always seeing the best possible picture. The brightness sensor enhances colour and tone for more natural images, so on-screen art looks just like a traditional art piece.
Customisable frame design
The Frame looks like a real picture frame, making it perfect for displaying art.
You can change the bezel to suit your décor with walnut, beige wood or classy white options (each sold separately). Simply attach the new panels magnetically to the Frame's metal frame to enjoy a new look and feel to suit your room.
Control your TV using your smartphone with the SmartView app. It lets you connect compatible devices with the TV to open up even more entertainment. Pause live TV, play games using your phone as the controller, share photos onscreen and much more.
Intelligent motion sensor
The Frame has a motion sensor that can detect your presence when you enter the room, and turns the screen on to display art while you're there. When you leave the room, it turns off to save energy.
Looks stunning on the wall
The No Gap mount lets you mount The Frame flat against the wall like a real picture. Hang it where you want and tilt it to the most comfortable angle, so you can always have the perfect view.
The single optical cable replaces all the usual wires for a minimalist design. Messy connections stay out of sight with Near Invisible cabling that neatly blends with your décor.
4K HDR content and smart viewing
Experience beautiful colour and lifelike details on your Samsung The Frame 43" Art Mode Ultra HD Certified TV. 4K Ultra HD technology enhances your entertainment, whether it's movies, box sets or video games.
Active Crystal Colour makes every scene feel more alive, while HDR+ creates real atmosphere by displaying maximum detail in dark and bright areas. Non-4K content is enhanced to near-4K levels with UHD Upscaling.
Don't forget your HDMI cables
Check out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds. Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.
SAMSUNG The Frame UE43LS003 Art Mode 43" Smart 4K Ultra HD HDR LED TV, Art Mode showcases art or photographs, Extensive art collection built-in, Brightness sensor provides natural-looking images, Optional customisable bezel to match your room, 4K Ultra HD HDR for excellent colour and detail
Creating a better world – the immodest vision which has driven Samsung since its inception in 1938. The courage to invest in the development of new technologies is typical for the company, as evidenced by a series of visionary solutions. Currently, Samsung is the largest group of companies in South Korea and the third largest worldwide conglomerate by revenue.
Samsung consumers associate the brand with high-quality consumer electronics. It is known for its Galaxy series, one of the best and most sought after mobile phones in its class. One must also mention Samsung TVs, where the company has long been at the cutting edge in technology and quality. The competence of the company is much broader. It is active in machinery and heavy industry, chemicals, construction, retail, and financial services.
Specifications can be changed without notice. Images are for illustrative purposes only. Retail Price (MSRP) means the manufacturer's/supplier's suggested retail price.
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