All Round 360° Design
A timeless design. In profile, This Samsung 43 Inch TV, Serif model, forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.*
*Serif Design by Bouroullec.
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour without degradation over time.
*100% colour volume measured to DCI-P3 standard, certified by VDE.
Ambient Mode (Serif)
Turn your blank screen into a design piece with the Bouroullec Palette theme for the Serif Ambient mode. Two exclusive patterns for The Serif.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.
*Some features of Ambient Mode require a compatible Android or iOS phone.
NFC on TV
Seamless connection to your phone. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music via Bluetooth.
Elegantly designed metal TV stand allows the The Serif to stand free and fit your space.
Smart TV powered by TIZEN
Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button**, meaning you spend less time searching and more time watching the content you love.
And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Discover new ways to multi-task with Samsung Multi View****. Watch your favourite TV show whilst commenting on Social Media or browsing the internet via WiFi, all at once on the big screen - never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.
*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by HIS Markit.
Quantum Processor 4K (The Serif)
Discover just how smart an AI TV can be. Relax as it automatically adapts to give you the very best 4K picture, day or night. Enjoy an enhanced AI sound experience, optimised for what you’re watching and where you’re watching it.
Adaptive Sound+ and Active Voice Amplifier (AVA)
The Serif analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.
Picture perfected for whatever you’re watching, whenever you’re watching it. The Serif adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Serif do the work for you, so you can relax and enjoy the content you love.
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.
Bixby/Alexa built-in/Google Assistant logos**
*Google Assistant service not yet available, coming in June 2020.
**Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.
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